My specific favorite is the Tom's Wicked Fresh fluoride toothpaste in Cool Peppermint, as shown below:
You can't see it super clearly, but underneath the "Wicked Fresh!" it says fluoride toothpaste. I'm not a dummy; I know that fluoride helps keep your teeth from getting cavities, and dentists stress this.
Tom's of Maine has never been mentioned to me by a dentist, which I think is curious because it is the best toothpaste I have ever used. I've tried many, many commercial brands: Colgate, Crest, Aquafresh, Sensodyne, etc., and all their varieties of whitening. I found Tom's quite by accident as I am an avid "free sample" junkie and they were sending out sample sizes of this particular toothpaste a year or so ago.
What I found:1. Tom's tastes better. There are no artificial sweeteners, and it makes a huge difference.
2. It whitens better. Weirdly enough, although Wicked Fresh is not marketed as a whitening toothpaste, my teeth appeared a couple shades whiter after I used it for a week. Score!
3. While sold on the above two traits, after researching Tom's I found that they are a very respectable company that cares about their products and their effect on the environment.
Price:Tom's is more expensive than regular old Colgate, but it's about the same or cheaper than some of the "Bright White" or heavily marketed whitening toothpastes. I pay about $5.00 a tube, and it lasts me about 3-4 months (my best guess). Well worth it, in my opinion.
Where to find it:1. In Las Vegas, I go to the Sunflower Market (http://www.sunflowermarkets.com) because they have the best selection. I have seen Tom's products at Target before, but it's usually a toss up to which ones they are carrying at any particular time.
2. On the web: Tom's of Maine. They are currently offering free shipping on orders over $30.00. I might have to take advantage of that... :)
Anyway, feel free to let me know if you have any questions or comments!
Until next time,